“Set up to Sell – Surfing as a Lifestyle Product” is a documentary film about the increasing commercialization of surfing and sexism in surf culture. It focus on the nexus of surfing, lifestyle and creativity and what it means to be a female surfer. Best of Ericeira Award – International Surf Film Festival 2018. Official Selections 2018: Sopela Surf Film Festival, International Surf Film Festival, Berlin Travel Festival.

A documentary film about the increasing commercialization of surfing and sexism in surf culture. It focus on the nexus of surfing, lifestyle and creativity and what it means to be a female surfer.

Set up to Sell

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Set up to Sell

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